Archive for March, 2008
  • Hanes new wedgie free panty, guaranteed!
    by
    Posted March 16th, 2008 at 4:58 am
    Hanes(R) today announced that it will introduce its new Hanes No Ride Up Panty with advertising featuring actress and comedienne Sarah Chalke in the brand's latest installment ofits Look Who advertising campaign. The campaign, Chalke's first with Hanes, will include television spots directed by her Scrubs co-star Zach Braff and print advertising inspired by Chalke's own wedgie mishap on the red carpet. Motivated by women's top underwear complaint, the campaign is designed to connect with female ...
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